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Reputation Management – Do You Know Your How Your Business Is Perceived?

June 22, 2014 11:16 pm / Administrator

Reputation can mean everything for a business. If you don’t have a good reputation, your business may suffer. This article will teach you how to build a strong reputation and keep it that way for a long time.

Always stay in touch with your customers, particularly after they have done business with you. If your business is a large one, this rings more true. Customers like to know they matter. See if you can use automated contact systems. Also, attempt asking for feedback on their most recent purchases.

It is important to remain personable when you are online. Posting social media messages is worthless if you don’t communicate regularly with your fans. Whenever a question is posted on your social media page, answer it as fast as you can. Tell your follower the answer to their question immediately.

To improve the online reputation of your business, optimize your pages online with your key search phrase. It starts with the name of your company. Google likes authoritative sites. When they view you like an authority, they are more likely to boost your site up the list of search results.

Monitor social networks. It has been shown that fifty percent of those who post comments and concerns online expect to receive replies. Reply quickly. You can stand out from your competition since many businesses won’t be quite as vigilant.

Take great care that all of your social media posts are handled professionally. These pages represent who you are, so it is important that no one is given a chance to see them in a negative light. You want to be personable enough so that others know you’re not a robot, but you also have to stay within reasonable limits.

Where are your customers? If you know your customers visit a restaurant, eat there often. By taking an interest in what your customers are doing, you see them for who they really are, and will be able to offer them a much better service. Lots of folks are more comfortable in social settings where they are able to be themselves.

If you find non-factual information about your company online, consider petitioning the owner of the site. You can have this information removed. If you can show actual proof that it’s libelous, many site owners will not take issue with removing it.

You should follow up with your customers a couple of times after they buy something from you. A lot of times, customers wait before putting a new product to use, or he does not notice issues immediately. Making contact gives you the opportunity to address any problems.

You must know in what places your company is being discussed, and these places have to be monitored. Stay on those sites and watch what’s being said. Respond to criticism quickly and link to the more positive comments.

Be super careful with any information that you’re thinking you should share online. That content is public, and it can really affect your reputation. Even if your social media accounts can only be used by a few, caution is still key.

Adhere to the terms of any promises your company makes. Otherwise, people will view you as inconsistent and you may lose their business. Your business will then be known for its dishonesty. It will be a while before you can repair your reputation if this happens.

Make sure each month you go over your search engine results. When you search your business online, make a careful check for all the comments made about you. Make sure there are no negative content or comments on the site. Track all negative content and comment sources. Take steps to get around these things as you need to.

No one can dispute the fact that a good reputation is a valuable asset. When it wavers, business can start to decline. Use these suggestions always. Applying this information is a smart way to begin.

Posted in: Social Marketing

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